MAY 9TH - 12TH
EATON CENTRE
The CF Toronto Eaton Centre attracts over 50 million visitors annually and ranks as one of North America's best-performing shopping centres.
This unrivaled retail destination is in the heart of the city and neighbours Toronto’s financial district, entertainment hub and cultural landmarks including Yonge & Dundas Square, a unique outdoor public event space and focal point of the downtown community.
Located next to Sephora and directly across from the third floor elevators, the INLAND Popup will attract thousands of shoppers over the 4-day event, delivering opportunities for both sales and brand exposure.
Thursday 10 am - 9 pm
Friday 10 am - 9 pm
Saturday 10 am - 9 pm
Sunday 11 am - 7 pm
POP UP WITH US
INLAND is a retail platform and shopping community created to accelerate sales for Canadian fashion brands. Designers and makers attend in person to sell directly to customers. All sales are managed by the brand and no commissions are taken. How you use the opportunity is up to you - for direct sales, as a showroom for pre-orders, and/or to set up meetings with buyers and clients. View images from past popups here.
What we look for.
INLAND selects brands with exceptional style, a compelling story, and a forward vision. We showcase collections that are consciously designed, ethically created, and not mass-produced. Our hope is that collections are made in Canada, but recognize that this is not always possible and happily work with brands who produce ethically abroad.
What's included.
Retail space with shelving and/or clothing rails, storage for extra stock, brand signage, event management, support staff and volunteers, 24-hour mall security, fittings rooms, advertising, and media relations including an opening media and industry reception. Hangers, packaging and shopping bags are not included. Onsite paid parking is available.
Sales Space / Fees.
Fixtures and shelving remain in the space from the previous retailer and are mostly modular as either shelving or clothing rails. The shelving can be adjusted to suit your desired height. Once selected, we set up the space in advance based on your request. Leasing rates vary based on sq. ft. and the location within the shop. Download this floor plan and retail space guide to select the location and setup that works best for you.
Promotions
We work with reputable PR and digital media teams to drive top tier media editorial and paid advertising. Promotions also include email marketing, paid and organic social, influencer partnerships, and online event listings. INLAND attracts millions of impressions each event. Below are a few editorial samples.
FASHION | Globe and Mail | CBC | ELLE | Marilyn Denis Show | The Kit | Toronto Star | Globe and Mail | The Kit | Retail Insider
TMU Partnership
Part of INLAND's mandate is to foster opportunities for next generation designers to have authentic retail experiences. For the second year, we have partnered with Fashion at The Creative School, Toronto Metropolitan University. A curated selection of outstanding TMU Fashion students will be selected to participate in the popup.
INLAND SPRING
APPLICATIONS ARE CLOSED
You may have missed out on the application but you can still come out to shop and support the Canadian designer community. Hope to see you May 9-12!