PRETTY DENIM is a premium women's denim brand producing in-season small batch quantities. Founded by stylist Tahnee Lloyd-Smith, each piece is designed to create a cohesive wardrobe with an astute awareness of the urban woman. Distinct silhouettes and quality of craftsmanship are the pillars of the brand. For its sophomore release in 2020, PRETTY DENIM worked exclusively with Brushed Bull Denim, which is as soft as cashmere but tough enough for everyday wear. In efforts to become a more planet-friendly brand, 40% of the brand's buttons are Corozo and they use Cupro for all of their linings. PRETTY DENIM takes the durability of traditional denim and pairs it with timeless tailoring.