Soft Focus Bio

Soft Focus is a Toronto-based line of stylish loungewear crafting lavish yet laid-back pieces from quality, plant-based fabrics. Blurring the line between loungewear and ready-to-wear, each piece is designed to make you feel comfortably chic from rest to play.

Founder, Sammi Smith has 10+ years of experience working for some of Canada's top fashion and apparel brands. When it came time to leave her 9 to 5 life behind, Sammi found herself contemplating the standard home office uniform of sweats and tees. She craved easy, casual clothing that didn't sacrifice personal style and so Soft Focus was born out of a desire to create a collection that the needs of every modern woman. Made for lounging, and styled to live your best life.